We agree that the Search Engine Google likes blogs that do update content on a regular basis, but if the content update will automatically affect the ranking of the blog in the Google search engine as a whole? Until now no one has been able to draw definitive conclusions about this because in addition to the content up to date, Google's algorithm is also very concerned about the quality of the content to determine the ranking of a blog on the search engines.
Google and Alexa rank is often used as a reference for the webmaster to determine the quality of a blog / website. Well in this article Maxmanroe.com want to review some of the effect of updating a blog post on the Google and Alexa rankings.
1. Influence Update Blog On Google SERP
Many assumptions of the bloggers who say that a blog post every day will get better portion in Google SERP. It turns out that this assumption is not entirely true you know. As ever disclosed by Matt Cuts (Head of the webspam team at Google), Google prefers blogs with quality content in their search results.
In a YouTube video Matt Cuts said that it would be better if the blog owner to focus on content preparation is good, and useful to the reader, although it takes more time, rather than trying to update their blogs with bad content or 'as is'. This certainly does not apply if the blog is not intended for business. If you want a blog that is built into something that could be generating business, then pay attention to the quality of the content is a must. Blog with content that provides value to the reader would be very easy to get a good ranking in Google's search engine.
Then if we only focus on the quality of the content? Of course not. The number of articles that more and more with a variety of keywords will certainly open up opportunities for bloggers to get more visitors. Thus, a professional blogger will definitely pay attention to up-date and also the quality of the content posted since both are interrelated.
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2. Influence Update Blog On Alexa.com Ranking
Alexa ranking is different from a website's ranking in Google's search engine. Alexa ranking judge a website based on several factors, such as up to date content, the number of visitors, page views, visitor activity on the website, and others. While some webmasters can outsmart the Alexa ranking system of assessment, assessment of Alexa on a website is still considered important.
Alexa takes into account the content of a blog update in rank a website, the more often you update the content of its Alexa ranking tends to be better. So, if you want your website Alexa ranking is more 'streamlined' it is advisable to frequently update your blog.
Should not be too giddy about the Alexa ranking of your blog, and do not need to manipulate the Alexa ranking as well as some bloggers. Should focus only build good content on a regular basis, promote your content regularly, increasing the number of unique visitors, with Alexa ranking so your blog will get better by itself.
3. Influence Update Blog On Audience
Blogs that are well known and have loyal visitors, of course, do update content on a regular basis to be something very important. Imagine if your blog does not exist latest up date for a week or a month, but your loyal visitors every day opening the blog. Of course your audience will be bored and disappointed yes, they will likely turn to other blogs. Although your blog visitors come from search engines, content new and up to date is still needed. Especially if your blog visitors mostly from the referring site or from direct visitor.
In addition, the blog that has a specific topic is required to keep up to date, for example, a blog that discusses the topics of business, social media, blogging, jobs, celebrities, games, and others. But there is also a blog that does not need much up to date, for example, a blog on the topic of school subjects that are not much changed.
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